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★★★★★

SoftGlow®

Regular price £29.90 GBP
Regular price £49.90 GBP Sale price £29.90 GBP
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“I received mine today and I love it! I had given up on foundation because they all accentuated my deep wrinkles but SoftGlow is amazing, it actually works! It diminishes my wrinkles and gives my face a smooth tone all over. One more plus - it doesn't make your skin dry.”

Shelley★★★★★

Shade descriptions
  • Ivory is a fair shade with cool undertones, best for very light skin with pink or rosy tones.
  • Honey Almond is a light shade with soft warm undertones, best for light skin with subtle golden or peachy tones.
  • Warm is a light-to-medium shade with neutral undertones, best for light-to-medium skin that isn't strongly warm or cool.
  • Caramel Glow is a medium-tan shade with golden warm undertones, best for medium-tan skin with sun-kissed warmth.
  • Brunet Brown is a tan-to-deep shade with warm undertones, best for tan-to-deep skin with golden or caramel warmth.
  • Deep Mocha is a richly saturated shade with warm undertones, best for deep skin with warm chocolate or mocha tones.
How it works

What it is

SoftGlow® Foundation Cushion is a lightweight, breathable cream foundation made to feel like skincare. It’s perfect for women who want smooth, glowing skin—without the heavy, cakey feeling of traditional makeup.

Why it’s special

This cushion is more than just coverage. It blends into your skin tone, hydrates dry areas, and smooths over fine lines—leaving your skin looking fresh and feeling soft. The smart formula adapts to you, not the other way around.

The Benefits

  • Great for dry or mature skin
  • Stays smooth all day
  • No mess, no stress
  • Gentle on sensitive skin
What is a cushion foundation?

A cushion foundation is a lightweight cream foundation stored in a compact. It applies in thin, breathable layers that blend effortlessly into the skin for a natural, even finish — perfect for comfortable, everyday wear.

How to apply

Step 1 – Prep Your Skin
Start with clean, moisturised skin. You don’t need a primer—just your usual skincare is enough.

Step 2 – Press the Sponge
Gently press the mushroom applicator into the cushion. A little goes a long way, so no need to press hard or overdo it.

Step 3 – Tap, Don’t Rub
Use light tapping motions to apply the product to your face. Start in the centre and blend outwards. The formula melts into your skin and adjusts to your tone in seconds.

Step 4 – Build If You Need More
One layer gives a soft, natural glow. For more coverage, just tap again where needed—without it ever looking heavy or cakey.

Ingredients
  • Aqua (Water): Hydrates and keeps all ingredients blended for a smooth texture.
  • Dimethicone: Creates a silky finish, blurs fine lines and pores, and locks in moisture.
  • Polyglyceryl-3 Distearate: Gentle plant-derived emulsifier that ensures even texture and consistency.
  • Titanium Dioxide & Mineral Filters (SPF 30): Provide broad-spectrum UVA/UVB protection while giving natural coverage.
  • Hyaluronic Acid: Deeply hydrates, plumps, and improves skin elasticity.
  • Peptide Complex: Helps reduce the look of wrinkles, supports collagen production, and firms the skin over time.
  • Sweet Almond Oil: Nourishes, softens, and restores comfort to dry or mature skin.
  • Jojoba Oil: Balances skin’s natural oils for lightweight, non-greasy hydration.
  • Aloe Vera & Rose Extract: Calm, soothe, and refresh sensitive or stressed skin.
  • Cactus Extract (Opuntia Dillenii): Provides antioxidant defence to protect against environmental stressors.
  • Mineral Pigments (Iron Oxides): Deliver natural-looking shade adaptation and flawless coverage.
  • Full list: Aqua, Glycerin, Dicaprylyl Carbonate, Ethylhexyl Methoxycinnamate (SPF 30), Phenylbenzimidazole Sulfonic Acid (SPF 30), Alumina, Lauroyl Lysine, BHT, Octocrylene (SPF 30), Caprylyl Methicone, Trimethylsiloxysilicate, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Cyclohexasiloxane, Cyclopentasiloxane, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Diethylamino Hydroxybenzoyl Hexyl Benzoate (SPF 30), Peptide Complex, Sodium Hyaluronate (Hyaluronic Acid), Mica, Sodium Chloride, Disteardimonium Hectorite, Sodium Hydroxide, Ethylhexyl Triazone (SPF 30), Tribehenin, Alcohol, Methylparaben, Allantoin, HDI/Trimethylol Hexyllactone Crosspolymer, Silica, Triethoxycaprylylsilane, CI 77492, CI 77491, CI 77499, Ethylhexylglycerin, Phenoxyethanol, Fragrance.
Shipping information

We ship across the United Kingdom with free delivery.

Cruelty Free
Used by Makeup Artists
pH Skin Care-Infused

Loved by 400,000+

Flawless Mature Skin In Seconds

SoftGlow® Foundation Cushion is made for real mature skin. No tools, no layers—just natural coverage that feels like skincare and looks like your best skin.

Lasts All Day Without Drying You Out

Stays fresh from morning to night. No flaking, no dry spots—just soft, glowing skin that moves with you.

Safe for Sensitive, Mature, or Dry Skin

Fragrance-free and gentle. Soothes as it covers, without irritation or heaviness.

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Looks Like a “Real-Life Filter”

Pigments adjust as you apply, blending to your tone for a smooth, natural match.

Weightless Feel, Buildable Coverage

Feels light like skincare, but covers redness, fine lines, and dullness in one step.

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Before
After

Feel The Difference

“I honestly didn’t think makeup could do this. I’ve always struggled with dark spots and dryness. But this foundation just melts in, smooths everything, and never settles into my fine lines. I looked in the mirror and thought—wow, that’s my skin?!”

- Joanne M.

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The Beauty Trend 2026

Finally Made for Mature Skin

✔ Blurs wrinkles, spots & redness

Fine lines? Pigmentation? Dark circles? They soften and fade, like you’re using a real-life beauty filter—but it’s just your skin.

✔ Hydrates while you wear it

Infused with Hyaluronic Acid, Peptides, and Sweet Almond Oil, this cushion gives your skin a drink of water every time you apply it. No dryness, no patchiness—just smooth, plump skin all day.

✔ Built-in sun protection

SPF 30 means your skin stays protected from everyday sun damage, without needing a separate sunscreen.

Real Coverage. Real Skincare.

Your Natural, Comfortable Glow in 3 Simple Steps

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Not Sure About Your Shade? You’re Covered.

Choosing your shade online can feel tricky.

That’s why we make it easy.

If your shade isn’t the right match, you can get a free colour replacement within 30 days.

And if anything with your order isn’t right, our support team will take care of it.

No stress. No hassle.

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