★★★★★

PrimeSoft™

£49.95 GBP

~~£83.95 GBP~~ £49.95 GBP

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Description +

Want to start feeling young again? Walk with the ultimate comfort with shoes designed to help reduce foot pain. The best part about these sneakers is that women with either narrow or wide feet can enjoy precision fitting!

Designed for Comfort: Designed for long-term comfort. Experience reduced foot discomfort during everyday activities.
Wide Toe-Box: This will alleviate pressure on bunions and hammertoes.
Heel Cushioning Sole: Cushioning foam for the rear foot & arch support.
Stretchable Knit Fabric: Easily contour your feet to make them the perfect fit. The synthetic knit material gives it its lightweight and breathable feature.
Slip Resistant Outsole: Slip-resistant traction outsole with water resistance. Perfect for workplaces with slippery floors: hospitals, janitorial work, restaurants.
PrimeSoft™ Premium Tech System: Our ergonomic cushioning sole reduces any impact that occurs after taking a step.

Size & Fit +

The stretchable upper adapts to your foot shape, and the wide toe box ensures comfort for both narrow and wide feet.

Can I wear the shoes all day? +

Yes, these shoes are made for all-day comfort. Whether you're on your feet at work, walking outdoors, or running errands, the cushioned sole and breathable fabric keep your feet supported and pain-free.

Are the shoes suitable for swollen or wide feet? +

Yes, the soft knit upper stretches to fit the shape of your foot, while the roomy toe box helps avoid pressure and discomfort. Great for swollen or wide feet.

Do the shoes have arch support? +

Yes, the insole provides targeted arch support to reduce joint pressure and improve foot alignment. Ideal for anyone needing extra stability or relief from foot pain.

★★★★★ - Worn by 500,000+ Nurses

The shoe women over 50 rely on for foot pain relief and all-day comfort

Learn more about how we solve:

Foot pain Plantar Fasciitis Bunions Neuropathy Flat feet Hammer toes Morton's neuroma Tendonitis Back pain

Heel Cushioning Relief

Absorbs shock and softens each step to reduce pressure on the heel and relieve pain fast.

Supportive Arch Insole

Improves foot alignment and relieves joint stress by lifting and stabilizing the arch.

Roomy Toe Box Comfort

Gives toes space to spread naturally, reducing discomfort and boosting all-day wearability.

Targeted Heel Cushioning

Reduces impact on your heel with every step, easing strain on the plantar fascia where it hurts most.

Enhanced Arch Support

Lifts and supports the arch to stop overstretching and reduce daily foot pain at the source.

Shock-Absorbing Sole

Disperses pressure instantly, so your feet don't take the hit, even on hard surfaces.

Bunion Pressure Relief

Soft padding targets bunion areas to reduce pressure and prevent flare-ups.

Spacious Toe Room

Extra toe space supports natural alignment and eases joint strain.

Gentle Stretch Uppers

Flexible materials conform smoothly to feet, avoiding bunion friction.

Pressure-Relieving Insoles

Evenly distribute weight across the foot to ease pressure on sensitive neuropathic areas.

Non-Binding Flexible Uppers

Adapt naturally to your foot's shape to boost circulation and avoid painful squeezing.

Seam-Free Interior

Eliminates irritation with a smooth inner lining, perfect for delicate, nerve-sensitive feet.

Structured Arch Lift

Built-in arch support helps realign flat feet, easing stress and improving posture.

Stabilizing Heel Cup

Deep heel design supports ankle alignment and reduces inward rolling.

Firm Midsole Support

Reinforced midsoles prevent foot collapse while walking, boosting comfort and control.

Targeted Hammer Toe Relief

Soft interior pockets ease pressure and reduce irritation in the toe joints.

Spacious Toe Area

Extra room allows toes to rest naturally, reducing strain and encouraging better alignment.

Flexible Upper Design

Gentle, low-tension materials reduce friction and pressure across sensitive toe areas.

Metatarsal Support Pad

Integrated just behind the ball of the foot, this pad helps redistribute pressure away from the affected area, reducing compression on the neuroma.

Wide Toe-Box

Ensures ample space for the toes to spread naturally, decreasing pressure on the forefoot and the interdigital nerves.

Shock-absorbing Soles

Employ advanced materials in the sole to absorb impact and reduce pressure on the forefoot, where Morton's Neuroma typically occurs.

Cushioned Sole Support

Ergonomic design absorbs shock and eases stress on heels and joints.

Adjustable Secure Fit

Customizable straps provide comfort and reduce pressure on swollen areas.

Supportive Footbed Shape

Contours to your arch and ankle to stabilize movement and prevent strain.

Posture-Boosting Insoles

Arch support improves alignment and eases pressure on the lower back.

Shock-Reducing Midsoles

Absorb impact to prevent stress from reaching your spine.

Stable Heel Design

Keeps feet aligned to support natural posture and reduce back strain.

Technology

Designed for Life

Your feet are a marvel of nature. We created heel-first footwear to match. No flat insoles. No flimsy inserts. This biomechanically superior sneaker includes improved shock-absorbing cushion, upgraded PrimeSoft™ heel-hugging tech, and arch-supporting ULTIMATE INSOLES for Pain Relief Beyond Belief.

Feel the Difference With PrimeSoft™

Designed to support the natural shape of your feet, PrimeSoft™ combines soft materials, smart cushioning, and features that move with you.

	Theirs	Our Shoes
Arch Support	No Arch Support	Anatomical Arch Support
Toe-Box	Narrow Fit	Wide Toe-Box
Heel Cushioning	Lacks Heel Cushioning	PrimeSoft™ Heel Cushioning
Material	Rigid Materials	Breathable Stretch-Fit Material
Sole	No Shock Absorption	Impact-Absorbing Sole

Why over 500,000+ people love us

Perfect!

"These shoes saved my back and knees! I used to limp by the end of my day, now I forget I'm even wearing them. Total game-changer!"

Erina

Loved it!

"I've tried dozens of shoes for long shifts, but nothing compares to these. Supportive, stylish, and my feet feel amazing even after 10+ hours!"

Jessy

Finally good shoes!

I'm on my feet all day and these are a lifesaver! Incredibly comfortable, super supportive, and they still look great after hours of wear.

Jenny

Questions?
We Have Answers.

Do these shoes help with foot or heel pain? +

Yes, these shoes are specifically designed to reduce foot and heel pain. With cushioned heel support, enhanced arch alignment, and a foam-padded interior, they help relieve pressure and improve comfort with every step.

Can I wear the shoes all day without discomfort? +

Absolutely. The stretchable knit fabric, lightweight design, and supportive sole make these perfect for all-day wear — whether you're working, walking, or running errands.

Are the shoes good for plantar fasciitis or bunions? +

Yes, they're ideal for conditions like plantar fasciitis and bunions. The wide toe box alleviates pressure on sensitive areas, while the arch and heel cushioning help relieve pain and improve stability.

Do the shoes fit true to size? +

We recommend going half a size up, as some customers have wider feet. The flexible knit material adapts well to your foot shape, and free exchanges are available if needed.

Are the shoes suitable for wide or swollen feet? +

Yes, the stretchable upper and roomy toe box make them a great option for wide or swollen feet, ensuring a pressure-free, flexible fit.

Can I return the shoes if they don't work for me? +

Yes, we offer free returns and exchanges. If the shoes don't work for you, simply reach out and we'll take care of it — no questions asked.

How do I clean the shoes? +

The shoes can be gently cleaned by hand with mild soap and water. Their breathable knit material dries quickly and maintains its shape after cleaning.

Are the shoes slip-resistant? +

Yes, they feature a slip-resistant outsole with excellent traction — ideal for slippery surfaces like hospitals, kitchens, or outdoor paths.

What materials are the shoes made from? +

They're made from lightweight, breathable synthetic knit fabric with a cushioned foam insole and a durable, non-slip rubber outsole.

How long will the shoes last with daily use? +

With daily use, the shoes are built to last. They maintain their comfort and support even after long shifts, frequent walks, or all-day wear — backed by hundreds of positive reviews.

Customer reviews

★★★★★

They are so comfy. I have problems with the heel of my feet and these help a lot. Love them!

Nannete

★★★★★

I'm a chef and am on my feet sometimes 12-14 hours a day. These shoes have been amazing!!! Definitely non-slip and sooooo comfortable. So glad I bought them.

Andrea